Actor Lee Min Ho brought down the servers at a Chinese site once again.
Lee Min Ho currently has an endorsement deal with innisfree as their model for Asia. On April 9th, the social movie ‘Chulian’ (first love) has been introduced as a part of innisfree’s digital marketing strategy and with so many fans trying to connect to the site, the servers were brought down several times.
A representative of the event revealed, “Recently some 5,000 people were drawn to a fashion brand promotions event in Xian, China and it had to be canceled urgently. The server capacity was hugely increased but it looks like this has happened because there were so many fans trying to connect to the site.”
‘Chulian’ is a video clip of about 4 minutes and 30 seconds in length which shows Lee Min Ho missing his first love. What is special about this ad is that anyone can send in their name and picture to the event and they can become the female protagonist and thus Lee Min Ho’s first love.
The ending of the movie ends with a choice of ‘Yes’ or ‘No’ for the fans to choose based on their preference.
A representative of Lee Min Ho’s management company explained, “It looks like the virtual experience of becoming the female protagonist and the fact that fans can also choose the ending of the story themselves contributed to the rush of fan participation.”
Lee Min Ho – First Love
Source: NewsEN via Nate
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